In 2022, Universal Music Canada crafted the UMUSIC Live series on YouTube, showcasing intimate live performances by artists like Dermot Kennedy, Sid Sriiram, D4VD, Nonso Amadi, Peach PRC, Lauren Spencer Smith, and others. As the lead designer, my responsibility was to develop the branding and creative elements, aiming to align with the series’ intimate ambiance while ensuring competitiveness among other live performance series.
