In 2021 Universal Music Canada launched the BIPOC ERG committee for Universal Music Canada employees.
The BIPOC ERG aims to support, amplify, celebrate, and provide education/context around the BIPOC community within UMC. We wish to seek, learn, share and affirm the distinct histories of all BIPOC communities and unlearn negative dominant narratives.
As the head creative chair on the committee, I was assigned to design and develop the logo and branding for the BIPOC ERG. I executed this by using the different shades of skin tones as the colour palette and the hand print signifying every persons individuality.
