In 2023, umusic.ca introduced "drops," an exclusive merchandise section on their website featuring limited edition items available solely through umusic's online store.
My responsibility was to develop a cohesive branding and aesthetic that aligned with umusic's overall identity, ensuring its seamless integration across social media and email campaigns. Additionally, I designed captivating "dropping imagery" to evoke the essence of "drops" and complemented by a visually striking yet minimalist typography and colour palette to enhance the overall appeal.
