National Hip Hop Day is commemorated annually on August 11th, and I was tasked with conceptualizing and crafting the comprehensive creative content for Universal Music Canada, in light of their collaboration with Toronto's esteemed vintage store, In Vintage We Trust.
The overarching artistic direction draws inspiration from the 90s/2000s era of hip hop, drawing cues from renowned hip hop publications such as The Source and XXL. The project encompasses two compelling logo designs along with prominent inclusion of the names of hip hop most iconic artists throughout the creative rollout.
