In 2023, Universal Music Canada sought to develop a distinctive logo for their Black Music Department (BMD) and organize a high-profile showcase event featuring emerging musical talents such as King Cruff, Andye, Pitt Tha Kid, and Sebastian Gaskin. As part of this endeavour, I had the opportunity to engage in a creative exploration, presenting four distinct design concepts for the UMC BMD logo, along with four unique approaches for the event poster. The department ultimately chose the direction below as the final creative.
Displayed below is the official logo of the Universal Music Canada - Black Music Department (BMD), along with alternative design options for both the logo and the poster that were presented as creative directions but ultimately not chosen.
