Working for Universal Music Group, I've played a key role as one of the main creative minds collaborating with international marketing teams. One of my primary focuses has been to craft nationwide marketing campaigns for artists like Drake, The Weeknd, Taylor Swift, Halsey, and others. My mission involves taking creative concepts and translating them into various mediums and sizes, both digital and printed, for marketing purposes. This encompasses digital advertising, social media design, OOH, DSP, billboards, street posters, and more displayed online and across Canada.
I've had the exciting opportunity to creatively assist with and bring to life some engaging marketing campaigns, including the likes of Drake's "Scary Hours 2," The Weeknd's "After Hours," and Taylor Swift's "Midnights."
