The Juno Awards, often referred to as the Canadian equivalent of the Grammys, are presented by the Canadian Academy of Recording Arts and Sciences to honor outstanding achievements in Canada's music industry.
In 2024, the Juno Awards were held in Halifax, Nova Scotia, with renowned Juno and Grammy Award-winning artist Nelly Furtado serving as the host. Collaborating closely with Universal Music Canada's creative team, creative director, and art director, our responsibility was to oversee the creative marketing efforts for Universal Music Canada's roster of Juno-nominated artists, as well as for the official Juno Awards after-party.
Our creative endeavors involved conceptualizing the overall aesthetic, encompassing typography and color palettes, as well as handling all aspects of promotion, including digital and printed marketing materials for the venue, billboards, invitations, merchandise, video assets, and more.
