In 2022, Universal Music Canada joined forces with Snapchat to introduce two exclusive Snapchat series featuring two of our distinguished UMC artists, Johnny Orlando and Preston Pablo. The objective was to bring viewers to engage with the content and create buzz around Johnny’s upcoming album and Preston’s upcoming singles.
As the lead designer for both series, my primary responsibility involved shaping the overarching visual identity by seamlessly integrating the personal branding I had previously crafted for the respective artists onto the Snapchat platform. This encompassed the creation of a distinctive logo design and title card for "Johnny Orlando Claim A Track" and "The More You Know with Preston Pablo." As well, the overall marketing and advertisement designs to promote the series.
The "Johnny Orlando Claim A Track" series has garnered over 1,000 subscribers and has accumulated more than 400,000 views on YouTube alone. The complete series is available for viewing on the official Snapchat website here.
