Throughout working as the in-house designer for Universal Music Group, I am tasked with creating the brand identity for multiple artists on our roster from various genres of music including Pop, R&B, Hip-Hop, Country, and Indie artists.
This includes presenting a fully flushed out creative deck to the artists that includes multiple logo design options, color palettes, typography, photography style, music video style, mock-ups and more. Implementing each option on mocked up album artwork, merchandise, website, billboards and more, in order to pitch each option showcasing how the branding can be applied to multiple applications.
Below are the logo options each artist picked to use as their final logo.
Nonso Amadi is a Canadian-based Afro-R&B, Soul singer and producer from Nigeria.
LOGO: 2022 - PRESENT
Ryland James, is a Canadian pop singer from Deseronto, Ontario.
LOGO: 2022 - PRESENT
R&B group comprised of Isaiah Peck, Malachi and Reeko Rieffe, Toronto-based three-piece GOODBADUGLY.
LOGO: 2022 - 2023
Sofia Camara, is a Portuguese-Canadian singer, songwriter and multi-instrumentalist.
LOGO: 2022 - PRESENT
Solomon Marley-Spence, known as King Cruff is a Canadian rapper from London, Ontario.
LOGO: 2022 - PRESENT
BOI-1DA, is a Jamaican-Canadian record producer and songwriter based in Toronto, Ontario.
LOGO: 2019
Preston Pablo, is a Canadian pop/R&B singer from Timmins, Ontario.
LOGO: 2022 - PRESENT
Lydia Sutherland, is a Canadian country singer from Godmanchester, Quebec.
LOGO: 2022 - PRESENT
Sebastian Gaskin, is a R&B singer from Manitoba, Canada.
LOGO: 2023 - PRESENT
Andye, is an R&B singer from Toronto, Canada.
LOGO: 2024 - PRESENT
Glenn Lewis, is a Grammy nominated R&B artist from Toronto, ON.
LOGO: 2023 - PRESENT
Lili-Ann De Francesco is a Canadian-based pop singer from Montréal, Quebec.
LOGO: 2022 - PRESENT
Savannah Ré, is a Juno Award winner/Canadian R&B singer from Scarborough, Ontario.
LOGO: 2020 (OPIA EP ERA)
Zach Zoya, is a hip-hop artist from a small city called Rouyn-Noranda, Northwest of Montréal, Quebec.
LOGO: 2019 - PRESENT
Amaal, is a Somali-Canadian pop/R&B singer from Toronto, Ontario.
LOGO: 2019 (BLACK DOVE EP ERA)
Jay Whiss, is a Canadian rapper and songwriter from Toronto, Ontario.
LOGO: 2019 (DARK CLOUD ERA)
GoGo Morrow, is a R&B singer born and raised from Philadelphia, USA.
LOGO: 2022 - PRESENT
Command Sisters (Sister duo—Charlotte and Sarah Command) Canadian pop duo from Toronto, ON.
LOGO: 2019 - PRESENT
Tigo, is a hip-hop artist born and raised from Raleigh, North Carolina.
LOGO: 2021 - PRESENT
Jamie Fine, is a pop singer from Toronto, Canada.
LOGO: 2023 - PRESENT
Shareef, is a hip-hop artist from Toronto, Canada.
LOGO: 2024 - PRESENT
Kassidy, is an indie-pop singer from Montréal, Canada.
LOGO: 2024 - PRESENT