For the 2023 holiday season I was tasked on designing the creative marketing for umusic.ca for their Holiday Capsule collection. This included promoting musical artists merchandise for artists Taylor Swift, Billie Eilish, Dr. Dre, Lana Del Rey and more. The creative would be used through out web, social media, and advertisment.
This campaign garnered over one million dollars in revenue in the first week, with only using online promotion (social media, digital advertisements, email, newsletters).
