Peace Treats is a treat bar specializing in gourmet milkshakes located inside the Peace Collective flagship store in Toronto, ON.
In 2017 I was hired to become Peace Collective/Treats in-house graphic designer, one of the unique things about Peace Treats is that their specialty milkshakes are named in reference to hip-hop culture (ie: “Go Shawty It’s Your Birthday” and “D.R.E.A.M.”).
Sticking to the hip-hop influenced branding, I went on to create custom illustrations portraying hip-hop artists holding the milkshakes named after them including: “Love Lockdown” for Valentines Day and “Gingerbread Mane” for Christmas. These were used through social media to promote the new specialty milkshakes.
In 2018, I was tasked with the responsibility of revamping the brand identity of Peace Treats. This involved the art direction and conceptualization of the brand's overall aesthetic, as well as the development of comprehensive brand guidelines.
(View the re-branded guidelines below)