OFFICIAL ALBUM PACKAGING DESIGN

In my role within the music industry, my specialty and expertise has been designing album packaging and cover art. Employed by Universal Music Canada over six years, I have been responsible for the official album packaging design for our roster of artists.

As the senior designer/art director, this encompasses a wide range of tasks including graphic design, brand identity, logo design, typography, layout, materials, and printing techniques.

Additionally, I am responsible to accurately fill-out detailed submission forms, pre-flight files, and ensure file set-up is organized and clear across all vinyl, CD, and cassette packaging. I also secure the artist's approval on the overall creative direction.

I collaborate and coordinate extensively with various departments including creative, A&R, marketing, management, and print production. My responsibilities include ensuring and guiding all aspects of the project are aligned and meet the necessary touchpoints.