Peace Collective is a Toronto based clothing brand established in 2014—best known for their signature slogan “Toronto-VS-Everybody” and “Home Is Canada”.
In 2017 Peace Collective partnered with the NBA to release a collaborative capsule collection, which what the introductory launch of Peace Collective’s “Fan Collective”. Which included collaborations with the Toronto Blue Jays, Canada Basketball, and Hockey Canada.
I was asked to UI/UX design the Fan Collective portion of the Peace Collective website, which was essentially a mini website within a website. While still following the brands guidelines, I was able to give this portion of the website a more premium streetwear feel and vibe.
Instagram story sequence design used for the launch of Peace Collective & The Toronto Blue Jays capsule collection.